Why we look like this

Zammad Website Redesign Story: Grow up and Stay Playful

In the four years since its foundation, Zammad GmbH has grown by around 85% - but that's no reason to stand still. We think that it is time for a website redesign! Read the story of how the new Zammad website was created - and what was important to us.

November 11, 2020

Let's be honest: things are going pretty well for us right now. (And yes, we are knocking on wood! Pockpock!) In the four years since its foundation, Zammad GmbH has grown by around 85% - but that's no reason to stand still. Because something else has developed: the trends for user interfaces. So we think that it is time for a website redesign! Read below how the new Zammad website was created - and what was important to us.

Who's the Team Behind the New Zammad Website?

In the past, we have already worked with the award-winning Austrian agency Zeughaus Design on various projects. Zeughaus supported us in the development of the Zammad user interface and the design of the previous website. But our long and trusted cooperation goes back to pre-Zammad times - to previous projects like Znuny or OTRS. So we have been buddies for quite some time now!

From the beginning it was clear that we would work together on this project as well. Zeughaus showed a lot of motivation right from the start and threw themselves into the task of applying new trends to our look. Because if your product is great, so should your look be, right?

What Defines Zammad?

But we didn’t want to look "just great". We wanted to look like the new Zammad!
"When we developed the new design, our motto was 'grow up, but stay playful'. It symbolizes the metamorphosis from start-up to big player," says Zeughaus. "That's why we wanted to reduce the visual diversity of the old site, unify it and cast it into an evolutionary, recognizable and independent look."

So what makes Zammad special? Easy: we focus on the human component. Our product is handmade, tailored to fit, and behind us is a strong community. This is what inspired Zeughaus during the development: "We chose a papercraft look as our guiding principle because the principle of origami folding is similar to Zammad's: someone creates something impressive and makes it available to the community."

Who's the Team Behind the New Zammad Website?
What Defines Zammad?
What Does Zammad Look Like?
A Lot to Be Discovered

What Does Zammad Look Like?

To visually highlight the papercraft elements, the page is based on a dark background. "The decision for a pure Dark Mode was a very conscious one," says Zeughaus. "This makes the page look much more professional and clear, and it has a stronger visual impact."

But still, we didn't want to lose our individuality and creativity. That's why there are many little gimmicks to discover on the website, such as animations, hover effects, or simply colorful accents. (After all, it's supposed to be fun!) Zeughaus reveals: "The vivid color scheme was derived from the brand logo. Zammad stands for openness, versatility, and fun - and the website reflects this."

A Lot to Be Discovered

But the website doesn't just look like something - there's a lot in it too! "When we structured it, we clearly focused on the content," says Zeughaus. "On the one hand, there are new interactive features such as the price configurator, which are based on Zammad's service character. But there is also great new content from Zammad that you can look forward to: blog posts, use cases, and lots of exciting customer stories that nobody has communicated before."

We can only agree with that. Open communication and numerous constructive feedback sessions have resulted in a great web presence with exciting, target group-specific content. We are very happy about the appreciative cooperation!

But now it is up to you. You have a lot to discover. Let's go!