What this post is about
- Correctly include keywords and meta descriptions
- Set links
- Integrate images and videos
- Keep wording simple
- Make knowledge base an experience
If you want to make your know-how available to customers and employees, a comprehensive knowledge base is the right tool for you. However, working on the knowledge base requires a lot of effort and maintenance in order to present helpful articles and content in the best possible way. Constant updating is mandatory in order to provide the greatest possible added value via such a platform.
But what good is numerous content if it can't be found by users and teammates? With these helpful SEO tips, every search leads to success - whether internal or external. Search engines and crawlers, as well as people who operate them, will be pleased with these five optimization steps:
1. Use Keywords And Meta Descriptions Wisely.
Strong content needs strong keywords. Enriching texts and articles with keywords makes it easier for users to find the information they are looking for and they satisfy search engines.
Google and Co. love keywords and reward content with a high ranking if suitable search terms are sensibly incorporated. This is measured, for example, by the fact that after clicking, they do not come straight back to the search to click on the next link. Rather, they seem to have found what they were looking for.
The same principle is used to evaluate meta-descriptions. The more targeted the keywords are chosen and the more they match the search intent, the higher the hit rate. Formulations should always remain legible and understandable. The simple accumulation of keywords and word fragments is punished by search engines and gives users a reason to doubt for whom the database was actually created: for humans or machines. Clear wording helps you avoid this trap.
2. Links Create Links
It's like real life: Good connections and a large network are the keys to success. Your knowledge base works on the same principle. Within the articles you fill the knowledge base with, links help to create helpful connections between individual articles. Search engines support the inclusion of links, as they demonstrably promise and generate added value for the reader.
Another advantage is that you can draw users' attention to additional topics that they didn't even know existed and that could be relevant to them. Cross-reference your knowledge base to other entries, blog articles, or FAQs to quickly expand your knowledge.
3. Media Bring Life To The Knowledge Base
Bring texts and articles to life! Proper media integration helps illustrate content, which in turn leads to better SEO results. Videos, audio clips, or graphics add variety to text deserts and lighten up dry content.
Equally, populate text-free modules with readable descriptions and media titles with all relevant keywords to make them visible to search engines as well. But even more important: Screen readers can often only display images and videos, as well as iFrames, correctly for people with visual impairments if they have been enriched with an alternative description. Search engines and people evaluate this effort positively.
4. Formulate Content Clearly
There is no place for nested sentences in your knowledge base. Formulate your articles in clear language and pay attention to simple sentence structures that guarantee better readability. As with the use of keywords, the stringing together of mere main sentences attracts negative attention.
Tools such as Hemingway Editor analyze your texts within a few seconds and help to generate a high value for the understanding of articles and blog content. Key points and subheadings additionally loosen up the reading flow structurally and guide the reading eye.
5. Turn Content Into Experiences
Including instructional and illustrative images or video clips, tagged and described with appropriate keywords, gives your content a multimedia framework. Apart from the positive impact that the presentation has on ranking results, users will stay longer on your page and be encouraged to click further.
Other ideas to diversify entries in your knowledge base are interviews, polls, quizzes, or comment columns. Thanks to the lively participation of users, who are literally activated and involved by these often interactive tools, search engines receive feedback that your articles are already performing excellently.
However, keep in mind that too many images, large files, and videos can negatively impact the load time of your knowledge base and drag down your SEO rating. Your SEO motto should always be: targeted, but subtle. Tip: For images, for example, use the web-optimized WebP format with low loading time.
Summary
Step by step to better SEO results: It's the little things that, when applied consistently, have a big effect on the performance of your knowledge base. Think of text and content refinement as a cog in a well-oiled content machine that lifts your content to the top of search results.