New Articles from the
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From acquisition to retention: The topic of customer loyalty is an important component in the areas of Marketing, Account Management, and Support. Placing advertisements has long since ceased to be enough to maintain a valuable customer pool. Instead, businesses convince by offering a genuine added value, which will increase customer loyalty.

Proactive support – that’s what customer service is currently all about. The idea is to anticipate problems and to provide solutions even before your customer starts looking for them. But how do you achieve that? We’ll share some tips from our Support routine.

Discover new sides to your Zammad customer interface. As a valuable connection between your organization and your customers, it's the core of all communication. We'll show you how to make the most of it.

With Zammad, you can manage all your communication channels for correspondence with customers, users, and partners via one interface. This way you'll never lose track of open requests again! Let's look at how to set up your smart support inbox and start responding to requests right away.

Meet Mantas, our colleague from Lithuania who has been an essential part of the Zammad developer team for a few years now. He's the Master of Fixing Bugs, unofficially in charge of Secret Santa, and always up for a laugh. Find out more about his life and work at Zammad in his interview!

Good products and appealing marketing attract customers and generate sales. However, loyal customers only stay as long as they are taken seriously. If you don't master your Support, you will face declining revenue and bad reviews. But don't worry - that won't happen to you!

No hurdles, no barriers, no borders. The idea of a free world, where everyone has access to all resources, has always been tempting and extends into all aspects of society. However, it is often dismissed as an unattainable dream. Let's have a look at why this notion seems so impossible?

He is the inventor of both Zammad and OTRS and the brain that drives our software forward. Martin Edenhofer has made a name for himself in the Open Source community. Meet our Founder and CEO in this interview and catch a rare glimpse behind the scenes.

No matter what product or service you offer - it is becoming increasingly difficult to stand out on the market. Great marketing helps with the acquisition of new customers, but it will no longer excite your prospects. That's why it's more important than ever to foster a strong and close relationship with your customers. Find out five ways to win your new customers' hearts for good.

The future is now! Digitization and modern progress are ensuring that dusty corporate structures are becoming an increasingly unpopular model. Those who don't keep up will remain at a standstill in the long term and will be overtaken by adaptable companies. With courage, perseverance, and the "Loop Approach" principle, you can cleverly avoid this trap.

Have you ever reached out to Zammad Support? If yes, chances are that you spoke to our team member Mustafa. We've asked him a few questions about life as a Support Agent, the pros and cons of working remotely, and the things he enjoys besides work. His answers are both surprising and insightful.

How can you invest in the sustainable success of your organization with your support? In this article, we show you what strategic course you can set and present the most important KPIs (short for Key Performance Indicators) that you need to keep an eye on for this.